It seems that in every field of design, there are individuals and organizations that are able to make very beautiful products. Aesthetically, they are perfect. They appear to be works of art that you would be proud to display in your home or office. But, all too often the beauty is only skin deep. It is when these beautiful products feel cumbersome to use the design has fallen short of its true potential.
Designers are often thought of as artists. People who make things look nice, things that you would be proud to hang on your wall. But, that’s what artists do, not designers. While it is true that many designers do have amazing artistic abilities, their primary goal is to solve problems. Creating a quality product requires designers to creatively problem solve to lead the users to the correct solution, while also ending up with that pretty polished product that users want to spend time with.
We would wholeheartedly agree with John McWade, quality design is more than the pretty polish. Design has the power (and responsibility) to make products easier to use. Design has the ability to lead people to being more efficient, effective, and happy.
That’s a big claim, but one that we at Effective SC believe.